Buy Your First .COM Domain,
Why You Always Want To Buy .com
While you may be able to get your hands on a .net, .org, .co, .io or another type, the reality is that they won’t ever hold as much value for your brand or consumer perception as a .com will.
When I bought VPN.com in 2017, I knew the future of the VPN market would move VPN to become one of cybersecurity’s largest markets. This trend helped influence our decision to purchase the name for nearly $1 million. Now as the VPN space grows, those benefits are directly tied to the value of the domain and our company. This is exactly the type of growth and positioning you want to aim for.
The lesson is simple here: If you can, buy an exact-match .com domain name for your business and reap the rewards of instant recognition, built-in traffic and long-term SEO value.
It’s already challenging enough to name your business and build a quality brand around it. If you’re smart about your web presence, you’ll be able to stay a step ahead of the competition. And while that has something to do with your product, it has a lot more to do with your name and the location visitors know you by.